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Merino Journal

Explainer

The vocabulary of quality, defined carefully. Understanding what separates a $90 cashmere sweater from a $600 one starts here.

Terms like full canvas, two-ply, and grade A get used loosely in listings and precisely by the people who make the garments. The difference matters, because it is usually the thing determining whether a piece is worth its asking price. Each explainer defines one term properly, then shows what it looks like in a real listing and how it should move what you are willing to pay.

33 articles
27 Oct 2026 2 min
Why is Double RL so expensive?
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26 Oct 2026 3 min
Armani Collezioni vs Giorgio Armani
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21 Oct 2026 2 min
What is vicuña
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19 Oct 2026 2 min
Brooks Brothers Golden Fleece vs 1818
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15 Oct 2026 2 min
Giorgio Armani vs Emporio Armani comparison
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14 Oct 2026 3 min
Zegna sub brands explained
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13 Oct 2026 2 min
Max Mara vs Weekend Max Mara: How the Lines Differ
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12 Oct 2026 2 min
Ralph Lauren Collection vs Purple Label
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5 Oct 2026 2 min
Boglioli vs Caruso Jacket comparison
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2 Oct 2026 3 min
Burberry vs Aquascutum trench: heritage and construction
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29 Sep 2026 2 min
White + Warren vs Jenni Kayne
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29 Sep 2026 2 min
N.Peal vs Barrie cashmere: what really differs
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25 Sep 2026 3 min
Two coat houses, two resale markets
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24 Sep 2026 3 min
Zegna vs Canali How to read the lines
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23 Sep 2026 3 min
Kiton vs Cesare Attolini: Hand-Stitching, History, and Value
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22 Sep 2026 2 min
Canali vs Corneliani What actually separates them
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22 Sep 2026 2 min
Why is Brunello Cucinelli so expensive
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22 Sep 2026 2 min
The Row vs Toteme: how their value holds up secondhand
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14 Sep 2026 3 min
Akris vs Max Mara: How Their Coats and Blazers Differ
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11 Sep 2026 2 min
Why is The Row so expensive
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11 Sep 2026 2 min
Understanding Loro Piana Storm System
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7 Sep 2026 3 min
loro piana vs brunello cucinelli: quiet luxury compared
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5 Sep 2026 4 min
Understanding Double RL vs Polo Ralph Lauren
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4 Sep 2026 2 min
Lauren Ralph Lauren vs Polo Ralph Lauren
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2 Sep 2026 3 min
What is Polo Sport and why it matters secondhand
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1 Sep 2026 3 min
Ralph Lauren Purple Label vs. Polo vs. Collection vs. Lauren
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31 Aug 2026 2 min
What is baby cashmere
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4 Aug 2026 2 min
Does Zimmermann Hold Its Resale Value?
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29 Jul 2026 3 min
Does Loro Piana Run Small? Understanding Italian Sizing and Fabric
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24 Jul 2026 4 min
Akris vs Akris Punto: What's the Difference?
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23 Jul 2026 5 min
Does Akris Run Small? Sizing for Akris and Punto
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21 Jul 2026 4 min
Do Italian Brands Run Small?
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29 Apr 2025 4 min
Cashmere grades explained
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